Any experienced apparel salesperson will tell you age matters when it comes to clothing sales. The youth market likes bright, trendy wear, while more mature crowds prefer muted and longer lasting styles. Generally speaking this may be true, but always abiding by this age rule might actually limit your sales opportunities. Not every teenager covets Ke$ha’s blue lips and tattered fishnets. Some prefer crisp polos and pressed khakis. Likewise, some clients beyond their teen years will enjoy a nice V-neck T-shirt instead of a button down. Burnout is a fabrication that crosses generational and gender barriers so here are a few tips on selling it to end-buyers and end-users of all ages.
Juniors
If you want to market this fabrication to the youth market, consider adding a pattern, like this checkered one from Kavio! or this striped one from Bella. Teens and tweens can layer the pattern with a solid color for a fun look.
Ladies
To sell burnout to non-teens, consider taking an item your client is interested in and adding burnout. For example, say your client wants to buy a hoodie or pullover. Instead of suggesting a solid fabrication, offer this burnout hoodie from Next Level Apparel. The style will work year-round because it can be layered.
Another style popular for women is the tunic T-shirt. The longer length is flattering on all forms. You can add flair to the T-shirt by making it a colored burnout like this one from Broder Bros.
Men
When selling burnout to men, be wary of patterns. Though a checkered pattern may look cute on a teenager, that same pattern will have a different impact on a grown man. Instead of patterns, sell colored fabrications in classic styles, such as this short sleeve T-shirt from Canvas or this long sleeve one from Alpha Shirt Company. The long sleeve shirt is thermal so it is a great pairing with the ladies’ hoodie I mentioned above.
Speaking of stylish, affordable T-shirts, Mary-Kate and Ashley Olsen just launched a new T-shirt line with the slogan “Get Styled to a T”. You can visit www.stylemint.com to find your perfect size, shape and style.
